(PatriotWise.com) — Leaked photos show Alissa Gordon Heinerscheid, the ad executive behind Bud Light’s new controversial promotional campaign, drinking with students at a Harvard social club event. Included is a picture of Heinerscheid drinking from a condom. She has been criticized for double standards because she said her reason for signing so-called “transwoman” Dylan Mulvaney was to rid the company of its fratboy image.
In a podcast interview in March, Heinerscheid said, “I am a businesswoman. I had a really clear job to do when I took over Bud Light, it was — this brand is in decline. It has been in decline for a very long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”
The move has prompted a severe backlash, and the company’s value dropped by $6 billion in a single week.
Dylan Mulvaney is a male who gained millions of followers on TikTok as he chronicled his journey to “girlhood.” Women’s groups reacted with fury when President Biden invited Mulvaney to the White House last year. Biden told him that society should afford him every imaginable right, including access to restrooms and dressing rooms intended for women.
Meanwhile, Budweiser has launched an advertising campaign seen by many as an attempt at damage control. The new ad features Clydesdale horses traveling across the US and passing some of the nation’s most famous landmarks. There is a distinctly pro-American air about the advert, and CEO Brendan Whitworth said the intention was never to divide people with the Mulvaney scandal. He emphasized Budweiser’s image as a drink enjoyed by sports fans, military veterans, and “hard-working Americans everywhere.”
Sports giant Nike faces a similar backlash for using Mulvaney to promote a women’s clothing line. Critics include British Olympic swimming champion Sharron Davies, as well as famous transwoman and former sports star Caitlin Jenner.
Jenner said Nike’s decision to sign Mulvaney was an “outrage.”
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