Cheap Food Is Now A Thing Of The Past, Franchise Owner Says

( The biggest supplier of chicken meat in the United Kingdom is warning that a 20-year binge on “cheap food” is coming to an end, describing how inflation could reach double digits and send coasts soaring across Britain and beyond.

It comes as the world battles with the fact that for more than a year people have been told to stay at home and national governments have been spending unprecedented sums of money – and even printing money – to try and keep the economy afloat.

Now, the chickens are coming home to roost. Pun not intended.

Ranjit Sing Boparan, who owns the 2 Sisters Group in the UK and is known as the “Chicken King,” said that the days of feeding a family of four with a chicken that costs four dollars are “coming to an end.”

“In relative terms, a chicken today is cheaper to buy than it was 20 years ago. How can it be right that a whole chicken costs less than a pint of beer? You’re looking at a different world from now on where the shopper pays more,” he told the press.

Boparan produces roughly one-third of all chicken and poultry products eaten in the United Kingdom and said that he doesn’t believe the government can solve the problem of inflation. He insisted that the problem with labor supply is going to cause wage inflation, an increase in prices, and force companies like his to start investing in automation instead.

In other words, food is about to get more expensive and people may start losing their jobs to robots.

Was this worth it, for a lockdown that didn’t work?