(PatriotWise.com) — Home Depot is the latest company caught up in radical gender controversy. An unnamed employee at a branch in Michigan said the retailer is promoting gender ideology with more fervor than last year and is “aggressively pushing equity and wokeness.”
The employee described how wokeness is a regular feature but this increases during “pride month.” Staff members are encouraged to buy and wear t-shirts and baseball caps to show their support of and alliance with LGBTQ individuals.
“The prism gear is only available to employees, craftily avoiding the problems Target and others have encountered promoting LGBT+ items to the public,” the employee said.
So-called “pride month” takes place in June each year and has become a prominent cultural feature. Pride marches go back around 50 years, but major companies and corporations’ rampant promotion of Pride is a relatively new phenomenon. It has not been without customer backlash, so much so that in 2023, some companies are beginning to pull back and rein in the Pride promotions.
One such company is retail giant Target. Its Pride collection caused such an outcry that it moved its products to less conspicuous parts of its stores and outlets. In celebration of Pride Month, Target stocked women’s swimming costumes described as “tuck friendly” – meaning they allowed males to conceal their genitalia to pass themselves off as female.
Other major companies, including Adidas, Nike, and Anheuser-Busch, have all been subject to customer boycotts as a result of their Pride promotions – most involving instances of males dressed as females and selling products to women.
Dylan Mulvaney, a TikTok influencer, starred in a Nike ad campaign to sell women’s sportswear, including bras. He also made an ad for Bud Light which caused a major financial drop for the Anheuser-Busch best-seller. The beer’s sales fell by 25% when Mulvaney, who is criticized for mocking women, received a Bud Light can with his face on it in celebration of his “365 days of girlhood.”
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