(PatriotWise.com) — Arkansas Governor Sarah Sanders created a video clip featuring the image of female Republican leaders on a beer can with the caption, “Real women don’t have to fake it.” The video is a swipe at Bud Light, which got into hot water for using transgender influencer Dylan Mulvaney in its latest ad campaign.
The clip features Sanders along with Governor Kim Reyolds of Iowa, Governor Kay Ivey of Alabama, and Governor Kristi Noem of South Dakota.
Dylan Mulvaney, a man who identifies as a woman, was signed by Bud Light to front its ad campaign. His image was added to Bud Light cans, and he produced a TikTok video using the beer to celebrate his “womanhood.” There was an immediate backlash, with women’s groups and others boycotting the beer. The boycott led to an 11% reduction in sales in just one week.
The executives who decided to sign Mulvaney have since taken a leave of absence from the company. Alissa Heinerscheid and Daniel Blake, both marketing executives for Anheuser-Busch, which owns Bud Light, have departed with sources suggesting the departure was not voluntary. An Anheuser-Busch spokesperson said, “Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence.”
The make-up company Maybelline is the latest to face a Mulvaney-related boycott. That company also chose to use a male for its new ad campaign aimed at female consumers, and it too has been fiercely criticized for the move. Women on social media immediately organized a boycott of the company and described Mulvaney’s presence in an ad aimed at females as further “degradation of women.” One Twitter user wrote, “The entire feminist movement just rolled over in its grave, as this saccharine display pretends to be an Exemplar of Womanhood.”
British influencer and detransition activist Oli London wrote, “Maybe he’s born with it, maybe it’s Maybelline. The new face of Maybelline, ladies!”
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