House Republicans Ramp Up To Election Season With $45.7 Million Ad Buy

( — The National Republican Congressional Committee has made a $45.7 million ad purchase for November’s presidential election. The ad focuses on 22 battleground districts where the Republican Party aims to increase its currently slim House majority in the election. The NRCC’s memo states that of the 22 districts, 13 are held by Democrats. The ad purchase covers 29 media markets.

Earlier in June, the Democratic Congressional Campaign Committee announced it would spend $28 million on equivalent first ad reservations. As the GOP ramps up its spending on advertising, Biden struggles to reassure Democratic donors following a poor performance in the anticipated one-on-one debate with former President Donald Trump.

In March 2024, a group of Never Trump Republicans spent $50 million on an ad featuring the testimonials of 100 former Trump supporters. The Republican Accountability political action committee’s president, Sarah Longwell, stated that “traditional” GOP voters who played a decisive role in the 2020 election are concerned about the prospect of Trump re-entering the White House. She said the campaign would work on a “permission structure” to allow them to withhold support from the former president.

In the NRCC’s memo regarding the ad, the committee’s independent expenditure director, Tom Erickson, claimed that the map is shifting in favor of the GOP, and that there are opportunities to oust Democrats from their seats from Alaska to Maine. NRCC Chairman Richard Hudson, of North Carolina, said it was time for the NRCC to put its money where its mouth is, having committed to growing its majority “from Day One”.

The first ads include a considerable amount of spending on advertising in the Spanish language. The GOP considers winning the target seats vital for the Republicans to highlight their level of dissatisfaction with President Joe Biden’s regime. Republicans have mocked Democratic spending on first ads, claiming that 86% of the ad reservations announced by the DCCC are focused on protecting incumbent Democrats’ “highly vulnerable” seats rather than going on the offensive.

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